I DIDN'T SET OUT TO START A BEAUTY BRAND.
I just wanted my mom to stop hating her foundation.
THE PROBLEM
She's 62. Vibrant. Active. Beautiful.
But every foundation made her look OLDER.
They'd turn orange by noon.
Settle into her smile lines.
Never match her undertone.
She'd spend 15 minutes trying to "make it work."
Then avoid mirrors for the rest of the day.
So I spent 18 months fixing it.
Worked with a cosmetic chemist who specializes in mature skin.
Tested on 200+ women aged 26-70.
Tweaked the undertones 47 times.
Until it was perfect.
THE MISSION
